Marketing/Merchandising

Retail

Data visualization and data mining solutions for retail help uncover current buying habits that can be used for predictive modeling. For example, analyzing in-store foot traffic, as well as online traffic, plus dwell times helps retailers with physical/digital location and marketing strategies. When properly setup, marketing and merchandising provides a satisfying engagement and can even be a source of revenue for retailers to charge their suppliers prime advertising space during peak traffic times to feature their products.