Analytics Dashboard is a web-based platform that retrieves real-time organizational data from systems of records, systems of transactions, publically available data sources, weather APIs and social media platforms to carry out analysis that reinforces managerial business decisions made by business executives. The application is combined with weather forecasting APIs to generate appropriate warnings to the executives to take proper actions in case of adverse weather hitting specific locations. It also keeps an eye on social media platforms for the consumer sentiments and plots these sentiments live on the maps. All this combined becomes a very powerful tool for an executive who, while sitting in his/her office can not only visually see what is going on in the different locations but can also see the impact of social media campaigns & future weather forecasts all in one screen. Graphs and reports generated from this analysis helps develop patterns and make future projections about business easier.
The application facilitated business decisions made by managers at MyEyeDr and it helped them gain more insights into the strengths and weaknesses of their business which ultimately led them to generate better revenues.